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qalta saxeebi - gadacema 15 (gogonebi) | ქალთა სახეები გადაცემა 15 (გოგონები)

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| If your business generates leads, the cost of goods sold is just your advertising costs, and your revenue is the amount you make on a typical lead. For example, if you typically make 1 sale for every 10 leads, and your typical sale is $20, then each lead generates $2 in revenue on average. The amount it costs you to get a lead is known as cost per acquisition.